Thoughts on Convergence 2014 Day 1 - Part II

In the first part of this series, I talked a little bit about how the Dynamics Business suite fits into Microsoft's overarching plan of delivering innovation to the customer, and also discussed some details on the Dynamics CRM roadmap specifically with the Spring and Autumn updates. One constant theme of Day 1 of Convergence 2014 was on products delivering amazing customer experience regardless of the channel they use.

Thoughts on Convergence 2014 Day 1 - Part I

This post is Part I of a series where I will be discussing the Keynote speeches and my thoughts/ opinions around the presentations. The posts will have a decidedly Dynamics CRM bent to it (which by the way has 40,000 customers and 4 million users worldwide).

Convergence 2014 in Atlanta, Georgia is the largest Dynamics party of the year for customers and partners associated with Microsoft's Business product suite. The first 3 days are all about keynotes and breakout sessions, with the last day focused on getting all your questions answered by Microsoft's team members or Dynamics user group communities. The are about 12,000 attendees for Convergence this year.

Convergence 2013 Day 1 - Dynamics CRM and Netbreeze

It has been a long and eventful day at Convergence 2013 so far. The customer stories were a nice way to kick things off, and Kirill Tatarinov, President of Microsoft Business Solutions Division, did a great job of moderating and keeping the flow going.

Specifically with Dynamics CRM, there were some nice demos around Marketing Pilot and the upcoming release which supports Yammer integration. In this post though, I would like to talk a little bit about what I felt was the most exciting news so far - the acquisition of Social analytics company Netbreeze.

Why Microsoft bought MarketingPilot for Dynamics CRM

According to Gartner analyst Laura McLellan, by 2017, CMOs will spend more on IT than their counterpart CIOs. Gartner’s annual marketing budget research (for 2013) with high-tech providers also found increased budgets in every type of provider, in every geography, and every size of provider.